Art - Goût - Beauté, Feuillets de l' élégance féminine, Noël 1928, No. 100, 9e Année, p. 48 1928

Curator: At first glance, there's something inherently sophisticated about this page. The colour palette, the type-face, it all speaks to a bygone era. Editor: Yes, there’s a real elegance here, despite the rather utilitarian layout of text blocks interspersed with drawings. This comes from "Art - Goût - Beauté, Feuillets de l'élégance féminine, Noël 1928". It's a page from a magazine, a confluence of drawing and print, and that title really encapsulates the period. Curator: The drawings themselves are striking, really indicative of the Art Deco aesthetic. Look at how flattened the forms are, almost like paper dolls, but conveying a sense of modernity through the stylised gestures of the models, for example that golf club she's holding there. Editor: Indeed, it gives us insight into the fashionable sporting attire of the time and how clothing was marketed in relation to new lifestyles for women. These garments evoke social changes allowing women to participate more fully in leisure activities, though of course still framed through the lens of "feminine elegance". Note the casual way of promoting jersey. Curator: The clothing also resonates. The colours used hold great emotional weight: cream, tan and olive. The colours create a mood, don't you think? Calmness and sophistication. The other colours in the swimsuit evoke heat, holidays and celebration. The visual language suggests luxury and leisure. Editor: It is also curious how such fashion magazines were positioned within a broader publishing ecosystem. It's fascinating to examine these pages not just as records of style, but as active agents shaping taste and desire within very specific economic and social parameters. The presentation and consumption of visual media become a crucial element in our cultural understanding. Curator: Ultimately, pieces like these help us understand how a sense of beauty and aspiration was carefully constructed. Editor: Yes, revealing both the overt messages of the time, and perhaps unintentionally the underlying social mechanics at play.