Dimensions: height 409 mm, width 328 mm
Copyright: Rijks Museum: Open Domain
This broadside, printed by Jan Schuitemaker, presents itself through a dense arrangement of text, demanding a focused reading. The stark contrast between the dark ink and the light paper immediately draws the eye, while the rigid rectangular layout gives the impression of a formal document. This visual structure evokes a sense of importance, which reflects the content. The text appeals to the prosperous citizens of the Netherlands, particularly members of societies dedicated to education, enlightenment, knowledge, and virtue. Schuitemaker uses the formal structure of the printed word to challenge fixed meanings, questioning speculative taste and advocating for genuine moral and intellectual engagement. Note how the structured presentation and detailed arguments mirror the Enlightenment's emphasis on reason and order, inviting viewers to engage critically with the text and its underlying societal values. The power of the press is activated for intellectual exchange.
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