Berigt en uitnoodiging / aan mijne / vermogende landgenooten. / inzonderheid aan de besturen en leden van alle maatschappijen [(...)] c. 1850 - 1855
print, textile, paper, typography, poster
type repetition
aged paper
textile
paper
typography
fading type
stylized text
thick font
handwritten font
classical type
poster
word imagery
historical font
columned text
Dimensions height 409 mm, width 328 mm
This broadside, printed by Jan Schuitemaker, presents itself through a dense arrangement of text, demanding a focused reading. The stark contrast between the dark ink and the light paper immediately draws the eye, while the rigid rectangular layout gives the impression of a formal document. This visual structure evokes a sense of importance, which reflects the content. The text appeals to the prosperous citizens of the Netherlands, particularly members of societies dedicated to education, enlightenment, knowledge, and virtue. Schuitemaker uses the formal structure of the printed word to challenge fixed meanings, questioning speculative taste and advocating for genuine moral and intellectual engagement. Note how the structured presentation and detailed arguments mirror the Enlightenment's emphasis on reason and order, inviting viewers to engage critically with the text and its underlying societal values. The power of the press is activated for intellectual exchange.
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