Apothekersetiket voor levertraan 1884 - 1952

This is an apothecary label for cod liver oil, made anonymously, and like most labels, its job is to be clear. But look at the way this anonymous artist has set the words, and then look at the words themselves; Lofodensche, Levertraan. It sounds like a spell, doesn’t it? I imagine the artist, maybe late at night, carefully choosing the typeface, placing each letter just so. There’s something so satisfying about a well-made label – the crisp lines, the balanced composition. You can tell they were thinking about more than just getting the message across. It makes me wonder about all the other “anonymous” artists out there, the unsung heroes of everyday design. What other little gems are hidden in plain sight, waiting for someone to notice the care and intention behind them? It’s like they’re whispering secrets to us across time, reminding us that even the most functional objects can be a form of art.