Margaret of Austria (1522–1586) 1567

This portrait medal of Margaret of Austria was made by Jacques Jonghelinck, likely in the latter half of the 16th century. It's bronze, a material with a long association with power and status, stretching all the way back to antiquity. The medal would have been cast in a mold, a process allowing for duplication and distribution. The crisp detail, particularly in Margaret’s elaborate dress and the surrounding inscription, speaks to Jonghelinck's skill as a medalist. But this wasn't just a display of technical prowess. By creating multiples, Jonghelinck participated in a culture of exchange and circulation, extending Margaret's influence. Medals like this occupied a fascinating space between art, craft, and propaganda. They remind us that even seemingly straightforward portraits are carefully constructed objects, designed to convey a message about power, lineage, and taste. By looking closely at the materials and the means of production, we gain insight into the social and cultural values embedded within the artwork.