Standard Bearer, French Army, 1886, from the Military Series (N224) issued by Kinney Tobacco Company to promote Sweet Caporal Cigarettes 1888
drawing, print
portrait
drawing
caricature
caricature
figuration
history-painting
Dimensions Sheet: 2 3/4 × 1 1/2 in. (7 × 3.8 cm)
Curator: This print, titled "Standard Bearer, French Army, 1886," is part of the Military Series, N224, a promotional item distributed by Kinney Tobacco Company for their Sweet Caporal Cigarettes. It's dated to around 1888. Quite striking, wouldn’t you say? Editor: He looks a bit… smug. Almost cartoonish, in a way. But undeniably dashing with the colors popping! A touch of arrogance in his stance, but maybe it’s confidence. Curator: I find the caricature quite apt given the era. The image underscores a stylized representation of military authority. Note how the artist uses color to amplify visual interest— the red trousers, juxtaposed with the grey jacket, immediately grab the viewer's attention, while the slight disproportion adds to the comic feel. Editor: Yes, there’s certainly an exaggeration of features, particularly the exaggerated mustache, a feature of a typical soldier. How do you interpret the visual construction itself? I see a somewhat unbalanced composition—the flag looms large, almost overpowering the figure of the bearer. What structural points does this print put forward? Curator: Interesting you note the flag! Given it's a promotional card, that oversized flag functions, I feel, more like a billboard, boldly communicating ‘France’ in this particular rendering. The slightly clumsy construction feels like the print prioritizes visibility over refined artistry. What does the subject matter spark for you? Editor: Oh, the nostalgia is palpable. It's a window into a bygone era when even tobacco companies engaged in a sort of artistic showmanship. It certainly serves as a commentary, albeit an inadvertent one, on commercialism and patriotism intertwined. A funny paradox, a symbol of national pride co-opted to sell cigarettes, isn’t it? Curator: Absolutely. The convergence of marketing, art, and patriotism is precisely what makes it so intriguing. These cigarette cards created unexpected artistic artifacts; an odd way to reflect cultural values that transcend its original commercial intent. A lot to unpack here, for such a tiny image. Editor: Indeed, a compact distillation of commerce, history, and the ever-evolving story of representation. I feel enriched, it feels like the gateway into another world entirely.
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