Horse Shoe Falls in Winter, from the Transparencies series (N137) issued by W. Duke, Sons & Co. to promote Honest Long Cut Tobacco 1884 - 1890

W. Duke, Sons & Co. made this image of Horse Shoe Falls in Winter around the turn of the century as a promotional item for their Honest Long Cut Tobacco. Small cards like this were distributed widely in the United States, and they offer us a glimpse into the cultural and economic forces at play at the time. Beyond advertising, they reveal a vision of a blossoming tourist industry, showcasing the natural wonders of the American landscape to encourage both domestic and international travel. The image itself, with its romantic portrayal of the falls, draws on artistic conventions of the time, evoking a sense of awe and sublime beauty. Understanding this image requires us to look beyond its surface appeal. Archival research into the history of W. Duke, Sons & Co. and the broader context of American advertising, tourism, and artistic movements of the period can help us better grasp its intended audience and its place in the visual culture of its time.