Medallion with Portrait of Charles Maurice de Talleyrand c. late 18th century

This medallion of Charles Maurice de Talleyrand was produced by the Wedgwood Manufactory using a process that combines technical innovation with astute business sense. Josiah Wedgwood perfected the formula for Jasperware, an unglazed stoneware, that could be stained in various colors. Here, it’s blue, with an overlaid white portrait of Talleyrand. The crispness of this cameo is dependent on skilled mold-making and careful firing. Wedgwood employed a large workforce, and this division of labor allowed for efficient production. Though these jasperware objects appear precious, Wedgwood’s real genius was in making luxury accessible. Think of this medallion as a kind of proto-photograph, offering a miniature likeness for personal display. Its existence speaks to the rise of celebrity culture, and also to the increasing ability of manufacturers to meet consumer demand for fashionable goods. Wedgwood was not just making art; he was building a brand.