Humbert I, King of Italy, from the Rulers, Flags, and Coats of Arms series (N126-1) issued by W. Duke, Sons & Co. 1888

This is a promotional card made by W. Duke, Sons & Co., featuring Humbert I, King of Italy. Notice the prominent display of the Savoy shield – a white cross on a red field. This cross, derived from the emblem of the Knights Templar, echoes through centuries, evoking notions of sacrifice, redemption, and military virtue. Its presence in heraldry links secular power with the sacred, a dance of dominance and spiritual legitimacy. The cross reminds us of the emotional power embedded in symbols that resonate through generations. Its persistence across diverse cultures reveals how collective memory unconsciously shapes our understanding of power and identity. The image engages viewers on a deep, subconscious level, tapping into primal feelings of loyalty, authority, and national pride. The cyclical journey of this symbol highlights its adaptability. It resurfaces, evolves, and takes on new meanings in different historical contexts.