Verdol, dentrifice vert oxygéné 1911

Leonetto Cappiello's 1911 poster "Verdol, dentrifice vert oxygéné" is a vibrant example of Art Nouveau advertising. The design features a striking, idealized female figure with flowing hair and a flowing yellow dress, surrounded by an abstract green background suggestive of nature. The woman gestures towards the product, a bottle of "Verdol," while pointing to her mouth, directly associating the toothpaste with good oral hygiene and beauty. Cappiello, renowned for his bold use of color and simplified forms, created an eye-catching poster that successfully marketed the product and embodies the stylistic flourishes of the Art Nouveau era.