Lidia 1896

Jules Chéret made this lithograph in 1893 to advertise the Alcazar D’Été music hall and promote the performer Lidia. It embodies how the entertainment industry in France commodified women. The image creates meaning through visual codes and cultural references. We can see the influence of the printmaking industry, which developed rapidly at this time, providing an opportunity for artists to produce posters and other advertising material. This poster captures a moment of transition in French society, as traditional social hierarchies were challenged by the rise of consumer culture and popular entertainment. Chéret’s work can be understood as both reflecting and shaping these social changes. He helped establish the poster as a significant art form. Historical research into the music halls and the performers of the time would help us understand better the role of women in the entertainment industry. Art like this reflects the social and institutional context in which it was produced.