the sure one 1966

Editor: Here we have Corita Kent's screen print, "the sure one." The bold typography and vibrant colors feel so graphic and energetic. What story do you think the materials and process tell here? Curator: Considering Kent’s background in printmaking and activism, her use of serigraphy, a process allowing for mass production and dissemination, democratizes art. The bright, almost jarring colors, typical of commercial advertising, are subverted, forcing us to consider the means and message of production. How does this clash of high art and commercial technique challenge traditional notions of art and labor? Editor: It definitely makes you think about how art is made and who it's for! I hadn't considered the connection between her activism and her artistic choices so directly. Curator: Exactly. The choice of materials and techniques were very deliberate to reach as wide an audience as possible. Understanding her process helps us decode the message.