Uricure 1910

"Uricure" is a 1910 advertisement poster by Leonetto Cappiello, a prominent Italian Art Nouveau artist. This poster depicts a whimsical, dancing figure in a red and white polka dot dress and a long white beard, holding a box of "Uricure" in their hand. The figure's exaggerated features and dynamic pose, combined with the bold lettering and use of color, exemplify Cappiello's characteristic style, which was highly influential in advertising design. The poster advertises "Uricure" as a remedy for various ailments, showcasing the strong visual appeal of early 20th century commercial art.