Rechthoekige omlijstingen 1763

Jean François de Neufforge created this print, entitled 'Rectangular Frames,' in 18th century France. This etching presents several designs for picture frames, reflecting the period's emphasis on ornamentation and the decorative arts. The image is rich with visual codes, referencing classical motifs such as lions and portrait medallions, which speak to the cultural values of the time. France, under the reign of Louis XV, saw an explosion of interest in interior design and the beautification of domestic spaces, creating a market for de Neufforge's designs. These designs could also be seen as reflecting the conservative tastes of powerful institutions, such as the French Royal Academy of Painting and Sculpture. The existence of this print also tells us something about the institutional history of art. It shows how art was not just about the finished product, but also about design, craftsmanship, and the dissemination of ideas. Understanding art like this requires research into social, economic, and institutional histories. Only then can we grasp the contingent meaning of these 'Rectangular Frames.'