Très Parisien. La Mode, Le Chic, L’Elégance 1923
anonymous
pastel soft colours
muted colour palette
traditional media
retro 'vintage design
pastel colours
feminine colour palette
flat colour
pastel tone
watercolour illustration
soft colour palette
"Très Parisien. La Mode, Le Chic, L’Elégance" is a fashion illustration by an anonymous artist from 1923 depicting a woman in a fur-trimmed coat. This elegant figure represents the Parisian fashion of the 1920s, showcasing a fashionable and chic silhouette. The illustration, housed in the Rijksmuseum, is an example of Art Deco style, a popular movement of the time emphasizing geometric patterns and sleek lines. This is a rare example of a fashion illustration from the Art Deco period, making it a significant piece for art and fashion historians.
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Très Parisien promoted itself as chic and elegant. Between 1920 and 1936 it presented creations by such couturiers as Chéruit, Premet, Philip et Gaston, and Lanvin. The young, svelte models are all ultra-modern, shown talking on the phone, smoking and playing tennis. The illustrations also show that over the course of the 1920s, skirt lengths had risen to just below the knee, before dropping back down to calf length in the 1930s. The small plates were printed on transparent paper using a stencilling technique known as en pochoir and then hand coloured; many of them are unsigned. The signature ‘Joujou’ belonged to Germaine Paule Joumard, who was the director of Très Parisien, as well as one of the magazine’s illustrators.
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