Officer, Cavalry, Massachusetts, V.M., from the Military Series (N224) issued by Kinney Tobacco Company to promote Sweet Caporal Cigarettes 1888

This small chromolithograph was produced by the Kinney Tobacco Company around the late 19th century as a promotional item for Sweet Caporal Cigarettes. It depicts a full-length portrait of an officer from the Massachusetts Volunteer Militia. During this period, the visual representation of military figures played a significant role in shaping public perceptions of national identity and valor. Note the crisp detail of the uniform which evokes ideas of power, authority, and a romanticized vision of military service. But, who had access to these ideals? Who was allowed to participate? The image participates in a narrative of American identity that often excluded marginalized groups, reinforcing a sense of belonging for some while simultaneously creating a divide for others. Consider, as you look at this piece, how advertising can both reflect and shape cultural values, often simplifying complex social and political realities.