E.PICHOT Imprimeur Editeur, Etiquettes de Luxe, Typographie 1884

This 1884 poster by Jules Chéret advertises the printing and publishing services of E. Pichot, a Parisian company specializing in "luxury labels." Chéret, known for his colorful and theatrical style, utilizes a visual language of industry and artistry, displaying printing presses, tools, and a palette next to portraits of Guttenberg and Senefelder, pioneers of printing methods. The poster's decorative design and bold typography, a hallmark of Chéret's work, visually articulate the company's high standards and diverse printing capabilities, including lithography, engraving, and poster printing.