Maud Waldemere, from the Actresses series (N245) issued by Kinney Brothers to promote Sweet Caporal Cigarettes 1890

"Maud Waldemere" is a vintage trade card, created by Kinney Brothers Tobacco Company in 1890 to promote Sweet Caporal Cigarettes. The card depicts a woman, Maud Waldemere, a famous actress of the time, in a theatrical costume, standing in front of a blurred background that suggests a stage setting. The trade card is a prime example of a marketing strategy popular during the 19th century, using celebrities to endorse a product, and can now be found in the collection of the Metropolitan Museum of Art.