Campaign 1965

"Campaign" (1965) by James Rosenquist is a Pop Art work that uses the visual language of advertising to comment on consumerism. The central image of a hand pulling a Kleenex tissue from a box, juxtaposed with the floral background, exemplifies Rosenquist's characteristic blending of high and low culture. This artwork is a powerful example of Pop Art's engagement with the visual culture of the 1960s and its critique of mass media.