Très Parisien, 1926, No. 1, Pl. 7: - SAINT-MORITZ 1926

G-P. Joumard created this pochoir print titled "Très Parisien, 1926, No. 1, Pl. 7: - SAINT-MORITZ." In the 1920s, Paris was not only the center of fashion but also a hub of social change. Joumard's image captures an ideal of feminine modernity through the stylish woman in her patterned wool sport coat. With its short cape and coordinated fabric trim, the ensemble speaks to the era's changing gender roles, as women gained more freedom and visibility in public life. However, this image also evokes the privileges of the upper class, who had the means to travel to fashionable destinations such as Saint-Moritz, Switzerland, and acquire the latest Parisian styles. Joumard invites us to consider the intertwined themes of aspiration, identity, and social status reflected in the fashions of the day.