Laus, Eden, from the Actors and Actresses series (N45, Type 1) for Virginia Brights Cigarettes 1885 - 1891

This small albumen silver print of actress Laus Eden was produced in the United States as a commercial cigarette card. These cards were originally included in cigarette packs as stiffeners and were quickly recognised as a free advertising opportunity. The cards created meaning for consumers through visual codes. Actresses and other celebrities represented modern ideals of beauty and success. The cards were collected and traded, creating a sense of community among smokers and, perhaps more importantly, loyalty to specific cigarette brands. The cards offer insight into the social structures of the late 19th century, particularly the rise of consumer culture and the increasing visibility of women in public life. The history of the institution of advertising helps us understand this image. Resources such as trade publications, company records, and consumer surveys can help us better understand the cultural and economic forces that shaped its production and reception. This artwork highlights the role of art as a reflection of its social and institutional context.