[Two seated actresses], from the Actors and Actresses series (N145-8) issued by Duke Sons & Co. to promote Duke Cigarettes 1890 - 1895

This promotional card, created by Duke Sons & Co. to promote Duke Cigarettes, depicts two actresses, seated closely together, their demure gaze meeting the viewer. Their positioning is highly symbolic, echoing the classical motif of the “Three Graces,” reduced to a duo. Recall Botticelli’s “Primavera,” in which these figures embody beauty and charm. Here, these actresses, too, are meant to embody these qualities, inviting the consumer to associate them with the Duke brand. Notice how the floral patterns on their dresses and the ruffles around their necks evoke images of flowers, reinforcing the association with beauty and luxury. This strategy of imbuing products with cultural associations speaks to the psychological power of advertising. These actresses are not just selling cigarettes; they are selling a dream of sophistication and allure. It’s fascinating to observe how these motifs resurface throughout history, evolving to capture the desires and aspirations of each new generation.