Grace Parlotta, from the Actors and Actresses series (N45, Type 8) for Virginia Brights Cigarettes 1885 - 1891

This small card featuring Grace Parlotta was produced by Allen & Ginter for Virginia Brights Cigarettes, revealing much about the cultural landscape of its time. These cards, popular in the late 19th century in the United States, were a marketing strategy to stiffen cigarette packs and entice consumers. But they also reflected societal values, particularly the commodification of fame and beauty. Parlotta, an actress, is presented here not necessarily for her artistic talent, but as a desirable image, packaged with a product promising pleasure and sophistication. The classical backdrop and her theatrical costume enhance this sense of aspiration. Looking at this card, one can investigate the history of advertising, the rise of celebrity culture, and the evolving roles of women in the public sphere. Primary sources such as newspapers, theater programs, and company records, can help us understand the social and institutional forces at play in the creation and consumption of images like this one.