Schutblad voor het boek Naamloze Vennootschap Philips' Gloeilampenfabrieken 1891-1916 1916

This design by Theo Nieuwenhuis, created in 1916, is a decorative endpaper for a book celebrating the Philips company, a Dutch multinational conglomerate that rose to prominence in the early 20th century. The artwork features intricate geometric patterns, including interlacing lines, stylized floral motifs, and the repeated "P" for Philips. This design showcases the Dutch Art Nouveau style, characterized by flowing lines and organic forms, while also incorporating elements of geometric abstraction. The endpaper is an example of graphic design from a time when companies sought to establish brand identity and visual communication through art. The artwork, now in the Rijksmuseum, provides insight into the visual culture of early 20th-century Dutch design and the role of art in branding.