James H. Fogarty, Right Fielder, Philadelphia, from World's Champions, Second Series (N43) for Allen & Ginter Cigarettes 1888

This is a baseball card made by Allen & Ginter for their series of cigarette packages. Here, James H. Fogarty of Philadelphia appears in the graphic style typical of the late nineteenth century. Looking closely, we can see the team flag and the depiction of the team members lounging in the background. It speaks to the period's attitude towards leisure and the commercialization of sport. The card would have been collected and traded, demonstrating the rising popularity of baseball and the power of advertising. Made in the United States, it reflects a time of industrial expansion and the growth of consumer culture. Understanding its place within the history of sports marketing and print culture requires us to consult trade publications, team histories, and advertising archives. Through this, we reveal the social and cultural values attached to sports and celebrity at the time.