Morocco, from the Natives in Costume series (N16) for Allen & Ginter Cigarettes Brands 1886

This trade card, part of a series produced by the Allen & Ginter company for their cigarette brand, depicts a figure in traditional Moroccan clothing. The card was printed in 1886 and features a portrait of a man wearing a long white robe, a yellow tunic, and red trousers, standing in a field. The image showcases the company's interest in exotic and faraway places during the 19th century, using trade cards to market their product. The card, now housed in the Metropolitan Museum of Art, is a prime example of the lithographic printing technique popular during this era. This card is an intriguing glimpse into the world of 19th-century trade card advertising and its connections to colonialism and exoticism.