Jug c. 1937

This is a design drawing for a jug, created by George Loughridge. He has rendered it in pencil and watercolor on paper. These are traditional art materials, but they are used to represent a common, everyday object. Loughridge has paid particular attention to the jug's decoration, showcasing an embossed floral motif and the manufacturer's mark "CHARRINGTON LYONS". These details speak to the jug's intended function: not just as a container, but also as a branded product. The drawing seems less about the jug itself and more about the processes of industrial production and commercial branding. Loughridge has drawn a simple outline around the jug, devoid of any surface detail, which emphasizes the way it functions as a blank canvas for the "CHARRINGTON LYONS" brand. In this light, the drawing invites us to consider the cultural and economic forces that shape even the most humble of objects.