Saxony, from Flags of All Nations, Series 2 (N10) for Allen & Ginter Cigarettes Brands by Allen & Ginter

Saxony, from Flags of All Nations, Series 2 (N10) for Allen & Ginter Cigarettes Brands 1890

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graphic-art, print

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graphic-art

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decorative element

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print

Dimensions Sheet: 2 3/4 x 1 1/2 in. (7 x 3.8 cm)

Editor: This is "Saxony, from Flags of All Nations, Series 2," a lithograph printed around 1890 by Allen & Ginter as part of a cigarette card set. The decorative art style and the influence of Japonisme give it a certain flair. What strikes me is the level of detail within such a small, mass-produced object. What stands out to you about this card? Curator: The very fact that this was distributed with cigarettes, mass-produced and traded, is central to understanding it. Forget high art; this lithograph's value lies in its role in material culture. The decorative flourish and the adoption of Japonisme speaks to the desire to elevate a mundane commodity – tobacco – through artful, appealing design. What kind of labor went into creating the plates for these cards? Who were the consumers and what did these images mean to them? It wasn't simply about enjoying the image, but about social exchange and perhaps even aspiration. How does the flag, rendered in this ornate way, change its symbolic meaning? Editor: I see what you mean. Thinking about the labor behind it… it does add another layer. How much did it cost to produce this artwork? It had to be appealing for consumers to actually engage with the cigarette product, right? Curator: Exactly. Cost of materials, labor, printing technologies, all became enmeshed into creating commercial value. The art *is* the advertising. To divorce this image from its original context is to miss the point. Do you think this level of artistic detail had an influence on the sale of cigarettes? Editor: Definitely! I never considered art from this perspective, the cigarette package as both merchandise and historical snapshot, alluding to cultural exchange, national identity, labor, and materiality. Curator: Precisely. By considering its material existence, we reveal the complex network of relationships that gave this image meaning in its own time.

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