Poster for Felix Salzens Jung Wiener Theatre with lieben Augustin 1901

Editor: This is a poster by Koloman Moser from 1901, announcing a performance at the Jung Wiener Theater. The stark lines and limited palette of gold and black are striking. What particularly grabs me is the almost unnervingly symmetrical composition. What do you see when you look at this piece? Curator: What commands my attention in this graphic work is its intricate interplay between line and form. The linear arrangement within the frame, especially the undulating vertical lines that delineate the central figure and background, showcases the principles of Art Nouveau. Observe how these lines not only create a sense of dynamism but also contribute to an overall flattening of perspective. Editor: Flattening? That’s interesting. Curator: Indeed. The choice to flatten the perspective emphasizes the surface qualities of the poster itself. Consider the figure’s dress; it flows in concert with these lines, integrating her seamlessly with the background. Furthermore, note the limited use of color. The judicious application of gold serves to highlight key elements, drawing our gaze to specific textual and decorative areas. These formal elements combined, underscore the artist’s sophisticated understanding of graphic design and visual communication. Do you agree? Editor: I do now! Focusing on the formal elements, the line, color and flatness...it creates a whole different appreciation of what I saw as 'symmetry.' Thanks for sharing your insights. Curator: A pleasure. Looking closely reveals more than meets the eye initially.