From the Actors and Actresses series (N45, Type 5) for Virginia Brights Cigarettes 1885 - 1891
print, photography
portrait
photography
Dimensions: Sheet: 2 3/4 x 1 3/8 in. (7 x 3.5 cm)
Copyright: Public Domain
This is one of the small cards from Allen & Ginter's "Actors and Actresses" series, which were originally included in packs of Virginia Brights Cigarettes. These cards, like many of the time, served as both advertising and collectibles. Reflecting on the cultural context, this card highlights a fascination with celebrity and the burgeoning advertising industry of the late 19th century. The actress, adorned in a floral dress and elaborate hairstyle, embodies an idealized femininity. The small bird perched on her shoulder creates a gentle, almost Edenic, visual harmony. But let’s consider the complex relationship between women, nature, and consumer culture that the card presents. The actress's image, reproduced en masse and distributed with cigarettes, transforms her into a commodity. She becomes part of a broader narrative about desire, aspiration, and the commodification of beauty. What does it mean to associate this image of delicate femininity with a product like cigarettes, which were increasingly marketed towards women at the time? This card is a window into the intersection of gender, consumerism, and representation in the Gilded Age.
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