Portret van Maria Legault by Bacard Fils

Portret van Maria Legault before 1879

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print, photography

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portrait

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print

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photography

Dimensions: height 123 mm, width 85 mm

Copyright: Rijks Museum: Open Domain

This page from an advertising periodical features a portrait of Maria Legault. Its symmetrical composition immediately draws the eye to the oval portrait set within a rectangular frame, flanked by elaborate ornamentation. The image is structured around contrasts: the portrait's smooth tonality against the ornate, high-contrast graphics and the surrounding dense typography that fill the page. These elements create a visual tension, asking us to consider the relationships between celebrity culture and the commerce of nineteenth-century Paris. The frame, adorned with symbols of theatre and putti, elevates the image to an object of artistic value, while the surrounding ads remind us that its primary function is promotional. This juxtaposition challenges the traditional divide between art and advertising, blurring the lines between cultural value and commodity. The portrait functions as both a representation of an individual and a signifier in a broader cultural and commercial landscape. This interplay invites continuous questioning of the values encoded within visual culture.

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