W.A. Rowe, Champion Bicycle Rider, from the Champions of Games and Sports series (N184, Type 1) issued by W.S. Kimball & Co. 1887

This small card featuring W.A. Rowe, Champion Bicycle Rider, was produced by W.S. Kimball & Co. as part of a series of cigarette cards celebrating athletes. Originally, these cards were included in cigarette packs, enticing consumers and building brand loyalty. In the late 19th century, cycling was more than a sport; it was a symbol of modernity and freedom, especially for women challenging Victorian social norms. While this card promotes an image of athleticism and progress, it also reflects the commercial interests of the tobacco industry, which often overlooked the health consequences of its products. Rowe's confident gaze and athletic prowess speak to the aspirations of the era, yet the card's origins remind us of the complex interplay between sport, commerce, and public health. The card serves as a poignant reminder of how popular culture can shape our perceptions and values.