Marie Chester, from the Actresses and Celebrities series (N60, Type 2) promoting Little Beauties Cigarettes for Allen & Ginter brand tobacco products 1887

This photograph of Marie Chester comes from a series made by Allen & Ginter to promote cigarettes in the late 19th century. These cards, inserted into cigarette packs, served not only as advertisements, but also as collectibles that reveal much about the cultural values of the time. Produced in the United States, the image is part of a broader phenomenon of celebrity endorsements that emerged with the rise of mass media and consumer culture. The decision to feature actresses and celebrities like Marie Chester speaks to the growing fascination with fame and entertainment in American society. The company was clearly trying to associate this actress's allure with the pleasurable experience of cigarette smoking. Understanding the social role of images like this requires us to consider the economics of tobacco, the development of marketing strategies, and the changing status of women. The historian can use these photographs along with other sources, such as newspapers, playbills, and company records, to learn about the cultural landscape of the late 19th century.