Card 6, from the Girl Cyclists series (N49) for Virginia Brights Cigarettes 1887

This small card is one of the "Girl Cyclists" series, made for Virginia Brights Cigarettes. During the late 19th century, cycling became a symbol of emancipation for women, offering them unprecedented freedom and mobility. Here, the woman is portrayed in traditionally masculine clothing and gear, leaning casually against her high-wheel bicycle. This challenges conventional gender roles, reflecting the shift towards female empowerment of the time. As women took to the streets, they encountered a mix of admiration and resistance. The image is more than a simple advertisement; it captures a moment of cultural transformation, embodying women's growing independence and their defiance of restrictive societal norms. It invites us to reflect on the intersections of gender, sport, and consumer culture in shaping new identities. Even today, this image resonates with discussions about equality and the ongoing journey toward breaking down barriers.