Conductor, from the Occupations for Women series (N166) for Old Judge and Dogs Head Cigarettes 1887

This is "Conductor," a small card made by Goodwin & Company, part of the "Occupations for Women" series. The image presents a woman in a conductor's uniform stepping into what looks like a streetcar. The color palette is striking, with vibrant yellows, blues, and reds that catch the eye and give the image a lively, engaging quality. The composition is carefully arranged, with the figure positioned diagonally to create a sense of movement and depth within the limited space. This diagonal arrangement cuts the image into different color sections, drawing the eye across and down the frame. The uniform, typically associated with male roles, is re-contextualized here, prompting a questioning of societal norms and gendered expectations. The number "112" appearing both on her uniform and on the vehicle is perhaps intended as a semiotic device, drawing attention to the role and creating a memorable brand association. Ultimately, the card functions as a cultural artifact reflecting evolving attitudes toward women in the workforce, packaged and sold through the visual language of commercial imagery.