Sipping her Coca-Cola 

Haddon Hubbard Sundblom painted ‘Sipping her Coca-Cola’, an image deeply embedded in the historical context of American advertising and cultural identity. Sundblom's work, particularly his depiction of women enjoying Coca-Cola, reflects the brand's effort to integrate itself into the everyday lives of Americans. The woman here is stylishly dressed, which speaks to aspirations of the era. Yet, she is also casually enjoying a Coke, which suggests accessibility. This positioning of the product as both desirable and attainable played a significant role in shaping consumer culture. The presentation of the woman is interesting. Her posture, dress, and the act of sipping a Coke all contribute to a narrative of feminine identity. She is relaxed, but also aware of her presentation. What does it mean to perform femininity and enjoyment simultaneously, and how does the brand facilitate this performance? This image serves as a lens through which we can examine the complex interplay between commerce, identity, and the cultural landscape of mid-20th century America.