Logo of the publishing house "Alatas" 1923

Editor: So, this is Nicholas Roerich's logo for the Alatas Publishing House, created in 1923. It's a striking graphic design. I'm immediately drawn to the concentric circles and bold "A" within. There’s almost a feeling of looking down a well. What do you see in this piece that I might be missing? Curator: A well! That's a lovely observation. I think of it as more of a portal. It is interesting to note how Roerich condenses so much into such a simple form. There’s the distinct nod to modernist principles, sure, with that focus on geometry and clarity. But also consider the context – Roerich's deep engagement with symbolism, his spiritual leanings. Does that small “a” nested within the larger “A” speak to something more intimate, like the artist’s signature? Editor: A signature... or like knowledge contained. So, beyond just good design, he’s layering in meaning. Was Alatas a particularly significant publishing house? Curator: Alatas aimed to publish esoteric knowledge, blending spiritual seeking with artistic expression. The double “A,” in this light, might suggest a gateway into hidden wisdom. Look how solid the outer circle appears, grounding what could otherwise feel purely abstract. Think about how Roerich blends seemingly disparate elements. A modernist logo can simultaneously carry profound symbolic weight. Editor: It’s amazing how something so simple can contain such depth. The double "A" as a portal…I hadn't considered that! Thanks! Curator: Precisely! And isn't it thrilling when a simple visual unlocks new ways of seeing? Keeps us all alert.