Rynda, Russia, from the Famous Ships series (N50) for Virginia Brights Cigarettes 1895

This is an advertising card for Virginia Brights Cigarettes, showing the Rynda, a Russian warship. It was printed by Allen & Ginter, a company that pioneered the use of such cards. These cards were made using photolithography, a process that allowed images to be reproduced quickly and cheaply. This was essential for mass-produced advertising. The technique involves using light to transfer an image onto a printing plate, which is then used to make multiple copies. The sepia tone gives it a vintage feel, but also speaks to the industrial processes used in its making. Consider how this small card connects to wider issues of labor, politics, and consumption. The image of the Rynda is a symbol of Russian power, but its presence on a cigarette card speaks to the global reach of capitalism. It also tells us something about the amount of labor involved in producing both the ship and the card itself. Ultimately, the materials, making, and context of this card are crucial to understanding its full meaning. It challenges traditional distinctions between fine art and craft, showing how everyday objects can be rich with social and cultural significance.