Gallerie des Modes et Costumes Français...Petit-maitre en chapeau à la Suisse c. 1776 - 1777

This print, "Gallerie des Modes et Costumes Français…Petit-maitre en chapeau à la Suisse," was made in France by an anonymous artist, and it offers a glimpse into the world of late 18th-century fashion. These images served as a visual catalogue, a way to disseminate the latest styles among the elite. Here we see not just clothing, but also elaborate hairstyles and accessories, each signifying status and adherence to the ever-changing dictates of fashion. The print points to the institutional forces at play: the rise of fashion as a commercial enterprise, the role of publications in shaping taste, and the social pressures to conform to certain ideals of beauty and elegance. It also hints at the political undertones of fashion, with styles referencing different cultures and social groups, such as the 'Quaker'. To fully understand this image, one might delve into periodicals of the time, studies of fashion history, and social commentaries. This work serves as a reminder that art always exists within a specific social and institutional context.