Order of the Crown of Oak, Luxembourg, from the World's Decorations series (N30) for Allen & Ginter Cigarettes 1890

This is a lithograph of the Order of the Crown of Oak, Luxembourg, made by Allen & Ginter for their series of cigarette cards. These cards, produced in the United States during the late 19th century, offer a fascinating window into the social and cultural values of the time. Cigarette cards were essentially miniature advertisements, inserted into packs to stiffen them and entice consumers. The "World's Decorations" series reflects an interest in global culture and the symbols of national identity. But more than that, the use of imagery relating to monarchy, the aristocracy, and the military speaks to a conservative vision of social hierarchy. The presence of such imagery in everyday consumer goods reveals a negotiation between tradition and modernity. Understanding this image requires us to examine the history of advertising, the rise of consumer culture, and the social function of class distinctions. Only then can we appreciate the complex meanings embedded within this seemingly innocuous little card.