Dimensions: height 342 mm, width 431 mm
Copyright: Rijks Museum: Open Domain
This print, "Hebzucht probeert Fortuna in te halen," or "Avarice Tries to Overtake Fortune" was created around 1720 by an anonymous Dutch artist. The image encapsulates a profound commentary on early 18th century Dutch society, a period marked by burgeoning capitalism and its attendant social anxieties. The print depicts a chaotic scene where figures scramble in pursuit of Fortune, visually represented as a fleeing goddess. This reflects a society grappling with the moral implications of wealth accumulation. The Dutch Golden Age, which preceded this period, saw the rise of a powerful merchant class and a culture of conspicuous consumption. Prints like this one played a crucial role in shaping public discourse. They were affordable and widely circulated, allowing for the dissemination of moralizing messages. The Rijksmuseum's collection of such prints offers a window into the social and ethical debates of the time, revealing how art served as a mirror reflecting and critiquing societal values. To understand it better, one can research the economic structures, social classes, and political movements of the period.
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