Fall Football Fever, Nesbitt’s calendar ad 1956

"Fall Football Fever" is a 1956 advertising illustration by Edward Runci for the Nesbitt's beverage company. The painting depicts a young woman, dressed in a white fur coat, holding a bottle of Nesbitt's while smiling warmly. Her expression and the bright blue background capture the excitement and joy of the fall football season, aligning the beverage with a sense of celebration and camaraderie. Runci's mastery of color and detail bring a sense of realism to the image, showcasing the classic style of American advertising during the mid-20th century. The artwork's focus on a single, attractive woman, and its direct association with a commercial product, exemplifies the advertising trends of its time.