Dimensions: Sheet (unfolded): 2 3/4 × 4 5/16 in. (7 × 11 cm) Sheet (folded): 2 3/4 × 1 3/8 in. (7 × 3.5 cm)
Copyright: Public Domain
This small chromolithograph was made by W. Duke, Sons & Co. sometime between 1870 and 1920, as part of a series of promotional cards inserted into cigarette packs. The printmaking process allowed for mass production and vibrant color. The flatness of the printed image, the bold outlines and simplified forms all speak to industrial production. This wasn't meant to be viewed as 'high art,' but rather as an advertising device. And yet, it also reflects the world of craftsmanship. The card shows Governor Buckner of Kentucky, but also refers to other Kentucky products, like whiskey, and Kentucky racers. These are visual shorthand, indexing the state's unique blend of agriculture, manufacture, and leisure. Ultimately, this humble tobacco card is a testament to the material culture of its time. By looking closely, we can unpack the complex relationships between labor, politics, and consumption that defined the era, challenging traditional distinctions between fine art and craft.
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