Compagnie Française des Chocolats et des Thés 1895

Théophile Alexandre Steinlen created this advertisement poster for the Compagnie Française des Chocolats et des Thés, capturing a moment of domestic intimacy and indulgence. In a time when advertising was rapidly evolving, this piece reflects the cultural emphasis on family and leisure in the late 19th century. The poster depicts two women, one young, one older, sharing tea with a cat at the table, highlighting the comfort and pleasure associated with these products. Steinlen, known for his socialist sympathies and depictions of working-class life, often integrated social commentary into his art. Here, however, he leans into the growing consumer culture, presenting an idealized vision of domestic life accessible through the consumption of chocolate and tea. The image subtly weaves together themes of class, gender, and age. The women, seemingly of different generations, are portrayed in a shared moment of enjoyment, suggesting a transmission of values and traditions. It invites us to consider how advertising not only sells products but also shapes our aspirations and perceptions of ideal social roles. This poster captures a unique intersection of art, commerce, and social values, reflecting both the allure and the underlying complexities of modern life.