Everything Goes, from the Jokes series (N87) for Duke brand cigarettes 1890

"Everything Goes" is a humorous trade card from the "Jokes" series, created by W. Duke, Sons & Co. in 1890 to promote Duke brand cigarettes. The card depicts a man in a top hat with his hand in his empty pocket, being told by a shopkeeper, "Everything Goes." This trade card reflects the popularity of humorous imagery in late 19th-century advertising. It is a testament to the creative strategies employed by cigarette manufacturers to promote their products during a period of rapid industrialization and growing consumerism. The card, now housed in the Metropolitan Museum of Art, offers a glimpse into the social and cultural context of the time.