Dimensions: Sheet: 2 11/16 × 1 3/8 in. (6.8 × 3.5 cm)
Copyright: Public Domain
This is a promotional card from the late 19th century, created by W. Duke, Sons & Co. to advertise Cross Cut Cigarettes. It features Miss Bella Biltar, an actress of the time. Cards like this offer a glimpse into the era's perception of women in the public eye. While ostensibly celebrating actresses, these cards simultaneously commodified their images for commercial gain. Bella's pose, coupled with the seaside backdrop, evokes a sense of allure that undoubtedly contributed to the popularity of the brand. The card reflects societal attitudes towards gender, class, and entertainment. It suggests the intertwined relationship between celebrity culture, consumerism, and the objectification of women. What does it mean to portray women in such a way? This image asks us to consider the personal stories of those involved, and the cultural dynamics that shaped their representation.
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