L.E. Myers, Runner, from World's Champions, Series 2 (N29) for Allen & Ginter Cigarettes 1888

L.E. Myers, Runner, from World's Champions, Series 2, was created by Allen & Ginter for Allen & Ginter Cigarettes. The small card depicts a portrait of the athlete against a soft, muted backdrop. The composition is simple, focusing on the figure's form and the bold emblem on his chest. The design elements function on multiple levels. The symmetry and clarity speaks to the cultural values of athleticism of the era. The emblem, a distinct visual element, plays with ideas of representation and identity. Its geometric shape is reminiscent of heraldic symbols, suggesting themes of honor and achievement. The artist employs a semiotic strategy, using visual codes to communicate ideas about athleticism and masculinity. Consider how the card challenges fixed ideas by integrating advertising with elements of sport and celebrity, contributing to the construction of fame. The artwork prompts us to explore the interplay of commerce, sport, and cultural values, which remain relevant in our contemporary world.