Lucy Randall, from the Actors and Actresses series (N45, Type 1) for Virginia Brights Cigarettes 1885 - 1891

This is a photograph of Lucy Randall from the Actors and Actresses series of Virginia Brights Cigarettes, made by Allen & Ginter around the late 19th century. These cards circulated at a time when celebrity culture was on the rise, fueled by new forms of mass media and advertising. Looking at the card, we see Randall posed in an elaborate costume, complete with a floral dress, matching hat, and a confident stance. This image isn't just a portrait; it's a carefully constructed representation of stardom, designed to sell cigarettes. Made in the United States, during the height of the tobacco industry's power, these cards reflect the growing commercialization of culture. The Virginia Brights cigarette brand, based in Richmond, Virginia, played a significant role in the post-Civil War economy of the American South. By placing images of celebrated actors and actresses on their products, the cigarette company linked consumption with glamour. To fully understand this image, we need to research the history of advertising, the tobacco industry, and the rise of celebrity culture. Only by understanding the social and institutional context can we truly grasp the meaning of this seemingly simple card.