The Gerber’s Baby, Gerber’s Baby Food Advertising Illustration c. 1930 - 1940

This iconic illustration, created by American artist Haddon Hubbard Sundblom sometime between 1930 and 1940, is the instantly recognizable Gerber’s Baby. The cheerful baby, with its chubby cheeks and curious gaze, is depicted reaching towards a doll in a soft, sun-drenched setting. Sundblom's mastery of light and color lend a sense of warmth and innocence to the image, making it one of the most enduring and beloved advertising icons in history. The Gerber's Baby has become synonymous with childhood and purity, representing a universal ideal of babyhood that transcends generations.