Dimensions: Sheet: 2 3/4 × 1 1/2 in. (7 × 3.8 cm)
Copyright: Public Domain
Curator: This chromolithograph is from a series of trade cards issued by Kinney Bros. Tobacco Company in 1889. It’s called “Sailor's Hornpipe” from their *National Dances* collection. What leaps out at you? Editor: It has a slightly whimsical quality. The colors, the pose…it feels less like a representation of actual sailors and more like a theater performance, if that makes sense. The dancer almost floats against the background. Curator: It’s true. Trade cards often employed stock images that were more about attracting the eye than accurate cultural representation. But the process! Chromolithography was such a cutting-edge, laborious medium for mass-producing colored images. Each color needed a separate stone, skilled laborers… Think about the economics embedded in this little card! Editor: Absolutely! It’s strange to think of this kind of intricate printmaking being used for ephemeral advertisements, though. Almost dreamlike how they managed to bring something almost painting-like into everyday consumption. Her dress, the frills…it's an enchanting character. Curator: Precisely! These cards were collected, traded, and pasted into albums. They functioned as a kind of proto-social media, disseminating imagery and shaping perceptions. Look closely at the pose… there is real knowledge of movement here, isn't it interesting what a tobacco company thought it had to offer its buyers. Editor: It does…like she is ready to lead all into a whimsical musical dream. I almost feel as if you were looking into a vintage musical, with naive art all around. This little glimpse reveals much wider layers. Curator: I love that image, this little card shows how so much effort can be turned into a magical world! Editor: Yes, the image has this subtle emotional effect—it evokes some other possibilities from other art pieces. A lot from one single image!
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