Dimensions: sheet: 2 11/16 x 1 3/8 in. (6.9 x 3.5 cm)
Copyright: Public Domain
This paper card, featuring Darby O'Brien of the Brooklyn Bridegrooms, was produced by Goodwin & Company for Old Judge Cigarettes. Though seemingly simple, it speaks volumes about the intertwining of commerce, leisure, and labor in the late 19th century. The card's sepia tone reveals a photographic printing process, likely albumen or gelatin silver, mass-produced to be included in cigarette packs. This was a clever marketing strategy: collectable cards increased product appeal. But, what about the workers producing these cards, and rolling the cigarettes? This small object is deeply embedded in the culture of the time, a symbol of industrialization and the rise of consumer culture. It reminds us that even a seemingly trivial item like a baseball card is tied to wider social issues of labor, politics, and consumption. By examining the materials and context of this card, we gain a richer understanding of its significance, blurring the lines between advertising, craft, and cultural artifact.
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